Marketing engineer, team lead, and cofounder.
I lead web and design at DISCO, build agentic AI features, and co-founded Swip Tools.
Work
What I'm doing now
I'm Manager of Web Development & Design at DISCO (NYSE: LAW), where I lead web development and design: growth strategy, design workflow, front-end development, and a cross-functional team of developers and designers.
Known for
What I bring
Owning the full stack — design system to multi-tenant data layer — and shipping AI features that move pipeline, not just dashboards. I'm the person who can sit in the same room with marketing, product, and engineering and translate cleanly between them, because I've worked every one of those seats.
Experience
Where I've worked.
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Manager, Web Development & Design
DISCO (NYSE: LAW) · Austin, Texas
Current Jun 2024 — Present- Lead web development and design: growth strategy, design workflow, and front-end development.
- Lead and mentor a cross-functional team of front-end developers and UI designers via 1:1s, structured goal-setting, and a 'growth partnership' model.
- Contribute to AI adoption and pilot AI-assisted workflows.
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Cofounder, Designer & Full-Stack Engineer
Swip Tools · Austin, Texas
2025 — Present- Co-founded Swip Tools — a multi-tenant manufacturing intelligence SaaS delivering live HRxHR (Hour-by-Hour) targets, part-weighted standards, cycle-level tracking, and loss analysis for mixed-model manufacturing cells.
- Work with the engineering cofounder on product strategy, customer discovery, and MVP scoping — validating with early manufacturing pilots and shaping domain modeling together.
- Design and build the product through agentic, component-driven workflows in React Storybook — design system, brand, marketing site, and admin/operator UI shipped as composable React components.
- Own swiptools.com end-to-end on Astro 5, React 19, Tailwind v4, Radix, framer-motion, Slate, and Pagefind — deployed on Cloudflare Workers.
- Contribute full-stack to the admin app (TanStack Start + React 19, TanStack Router/Query/Form/Table, Drizzle ORM + Neon Postgres) alongside the edge layer engineering work.
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Lead Front-End Developer & UI Designer
ShakeWell Creative · Austin, Texas
Sep 2022 — Jun 2024- Lead developer + designer at a small full-service agency — owned the full stack across customer-facing client work (discovery, design, front-end, back-end, ongoing maintenance) for Fortune 500, energy, and state government clients.
- Executed complex PHP / WordPress migrations (legacy → modern Sage/Blade), CMS architecture, and bespoke marketing-site builds end-to-end.
- Architected and deployed an AI Wedding Website (Python / FastAPI / Vector DB / RAG chatbot) and an OpenAI iMessage App (React / Node.js / GPT-3.5 / RAG).
- Led designers, developers, and contractors; established code quality, reusability, and component-library best practices.
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Lead Production Designer
Hero Digital ( Apple Contract) · Austin, Texas
Jul 2022 — Sep 2022- Built an interactive high-fidelity iOS prototype tool (VizApp) for Apple's Genius Bar troubleshooting, shipped alongside the iOS 16 global release with pixel-perfect adherence to Apple's design specifications.
- Managed a team of 4 production designers recreating Apple operating system interfaces across 4 languages.
Recognition and education
Selected wins
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2025
AI Hackathon Finalist
Finalist in a cross-team AI hackathon.
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2022
Apple Genius Bar — VizApp
Lead production designer via Hero Digital. Shipped a pixel-perfect interactive iOS prototype tool alongside the iOS 16 global release.
Where I studied
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2008 — 2012
Texas A&M University
BA International Studies · Minor in Spanish
College Station, Texas
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2009
Universidad de Costa Rica
Study Abroad
San José, Costa Rica
Languages: English (Native) · Spanish (Professional)
Beyond work
Outside the screen
Music is a constant — I play, I record, I keep one foot in a scene that has nothing to do with shipping software. My partner is the source of perspective that keeps the work from becoming the whole story, and our poodle Tico is in charge of the midday walk.
I try to learn out loud — blog posts, side projects, demo code, whatever's in flight at the moment. If you want to see how I think before something becomes a polished case study, that's where it lives.
What I do
The work, the stack
Web growth
I lead web development and design, from growth strategy to the front-end stack. SEO, AIO/GEO, CRO and A/B testing.
Astro · WordPress (Sage) · Webflow · HubSpot
Agentic AI
Agentic features built on Claude and MCP. Deterministic IO around the LLM, a full audit trail, and a policy layer non-engineers can own.
Claude API · MCP · RAG · Pinecone · Claude Code
Product engineering
Cofounder of Swip Tools, multi-tenant manufacturing intelligence SaaS. Design system, marketing site, admin and operator UI, bootstrapped on Astro, TanStack Start, Drizzle and Cloudflare Workers.
TypeScript · TanStack · Drizzle · Tailwind · Cloudflare Workers · Neon Postgres